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As the largest sector of consumer spending, retail is an industry that needs dynamic leaders who can balance organizational management and creative intuition. From inventory planning to market research, from contract negotiation to leading teams, professionals in this field oversee everything that makes a retail business operate. A degree in Retail Management prepares students to adapt business strategies to an ever-changing consumer industry.
At Texas Tech, Retail Management grads are equipped with the professionalism, business knowledge, and practical experience they need to compete in the fast-paced retail sector. They have already completed hundreds of hours of on-the-job experience through a required professional internship. Courses integrate theory into real-world aspects of consumer markets such as e-commerce, category management, leadership, and strategic planning. Whether you are learning business know-how, industry-specific software, or leadership skills to manage fluid workplaces, with a degree in Retail Management, you will be ready for anything.
As an ever-growing industry, the retail sector has diverse and challenging careers for young professionals of all kinds. From the front end of fashion merchandising to the back end of consumer reporting (and everything in-between), a degree in Retail Management will prepare you for your own desired path. Some potential career opportunities are:
A professor and program director of Texas Tech’s Retail Management program, Dr. Deborah Fowler is a pioneer among her peers. She is famous as an early adopter of specific high-tech tools that help companies increase their sales. So well-known is she in the retail industry, that her former students always tell potential employers that they took “Dr. Fowler’s Category Management class,” because it sparks interest every time.
She’s also known for taking her students on international trips. As often as she can, she guides Texas- and Costa Rica-based students in world capitals like London, Tokyo, and more.
As a student-focused professor with more than 30 years of experience, Dr. Fowler has connections with former students in organizations throughout the United States.
“I love teaching,” she says, “because I can change young adults’ lives. I’ve got proof of it all through the retail industry.”
